How does SEO work?

As a Website owner, you use SEO to persuade search engines to recommend their users to your content. SEO uses an algorithm that recommends to users that your content offers the best solution to their problem. Search engine bots usually “crawl” your web pages collecting information about your web pages. The data is then used to create a search index. The bots act like spiders and move from page to page using links.

After the bots collect information, an index gets created. Algorithms in the search engines then review the index based on ranking factors to determine which pages rank first on the search pages. The answers appear on the search engine result pages (SERPs) when users search a specific query.

Search Engine Optimization is not a one-time thing. You need to keep the content of your web pages up to date by updating the information. Since SEO focus on optimizing pages, you need to keep adding information to the relevant keywords. You also need to continue adding the relevant backlinks to your site to make it an authority.

Benefits of SEO

SEO brings free traffic to your website. If you produce quality content for your relevant keywords, you don’t need to pay for clicks. SEO ensures your quality content show up at the top of the SERP. You can identify paid result searches on the same SERP through an “Ad” icon to the left. If a user clicks on the paid results and visits the page, the person using the paid advertisement is charged for that visit.

You can use both paid and organic traffic to stay on top of your game. A good SEO strategy helps grow your business brand online, translating to lead conversions. To continue reaping the benefits of both paid and organic traffic, you need to continue creating high-quality content.